We are constantly being told that there is not enough studies proving that vaping is better than traditional smoking. In doing so, the anti-ecig lobby (often funded by competing industries) have ignored the advice and research of the very experts and scientists who are leading the electronic cigarette research.

Let's look at the top e cigarette studies that prove the ani-vaping activists wrong!

1. Sweet tasting eliquids encourage kids to smoking.

Wrong! A recent Cambridge University study has found no evidence that e-cigarettes increase the appeal of tobacco to children and no data supporting the theory that vaping renormalizes smoking.

The research team examined 598 English high school students aged 11-14 to find out whether e-cigarette marketing increased the appeal tobacco to kids. The study assessed changes in children’s attitudes after they were exposed to e-cigarette ads and whether they wanted to try tobacco smoking, experiment with e-cigarettes or shifted their opinion of how dangerous regular cigarettes are.

Children who were already smokers or vapers were removed from the study, resulting in a sample group of 470. These children were divided into three groups. One was shown flavored e liquid ads, another was exposed to non-flavored e liquid ads and the control group saw no advertising at all.

None of the children were asked how appealing they found either e-cigarettes or regular cigarettes before they were exposed to marketing materials. The authors found the allure of both tobacco and e-cigarettes remained extremely low in all three groups at the end of the experiment.

2. E-cigarette vapour has a toxic effect.

Research, funded by British American Tobacco (BAT), suggested inhaling nicotine vapour could be as safe as breathing air. the scientists have found electronic cigarette vapor has no toxic effect on the cells found in human lungs. 

To perform these experiments, the tobacco giant teamed up with the MatTek Corporation, maker of human cell models used in “in vitro” laboratory experiments. Scientists then used a “smoking robot” to expose these lung cell replicas to tobacco smoke, two different brands of e-cig vapor, and plain old air.

After being exposed to old-fashioned smoke for six (6) hours, the cells died. However, after subjecting the cells to an “aggressive and continuous” dose of e-cig vapour, researchers claimed the damage to the airway tissue was “similar to that of air”. BAT spokesperson, Dr Marina Murphy, stated “by employing a combination of a smoking robot and a lab-based test using respiratory tissue, it was possible to demonstrate…. the e-cigarette aerosols used in this study have no [toxic] effect on human airway tissue.”

There are plans to tests a wider variety of e-cigs, to prove its results. “Currently there are no standards concerning the ‘in vitro’ testing of electronic cigarette aerosols,” said Marina Trani, ‎Group Head Scientific Product Stewardship at British American Tobacco. “Our protocol could prove very useful in helping the process by which these guidelines might progress.”

3. Ecigs are 95% less harmful than tobacco products.

Public Health England (PHE) publish an  expert independent evidence review last year, which concluded that e-cigarettes are significantly less harmful to health than tobacco and have the potential to help smokers quit smoking.

So what are the Public Health England (PHE) final conclusions?

Are e-cigs safe?

E-cigarettes are significantly less harmful (95%) to health than smoking tobacco

Are they a route into smoking cigarettes?

There is no evidence so far that e-cigarettes are acting as a route into smoking for children or non-smokers

Do they harm others?

There is no evidence so far of harm to bystanders from second-hand vapour from e-cigarettes

Can they help people quit?

The best thing a smoker can do is stop smoking completely and forever. The evidence shows that e-cigarettes can be effective in helping people to quit and greatly reduce harm to health.

Should stop smoking services welcome them?

We're calling on all stop smoking services to welcome and support e-cigarettes users who want to quit smoking.